However much this does sound like the title of a dissertation, it is something that has been on my mind for a while. For the last few weeks, I have been inundated with adverts on my social media channels with celebrities endorsing products, that I will guarantee, they have never used.

Trackback 10 years ago… Celebrities were all over the place advertising drinks, cars, perfumes, haircare, makeup – the lot. They were used to maximise the impact of a marketing campaign and build brand awareness amongst consumers with their recognisability. But fast forward to the present, and these well-known endorsements are few and far between.

Back in the day, when we saw a face that we knew advertising a brand, the teenager in us would associate the familiarity with trust, and with that, we would more than likely purchase the product – easy for big brands to make a sale to susceptible youngsters who want nothing more than to fit in with the masses.

But now, with the more and more brands that there are out there, the harder it is for companies to get into our heads and influence our buying habits, even if they do use a celebrity to try and sway us.

Around eight years ago, something amazing happened to the way that we would purchase items for the foreseeable future – something that was so disruptive for brands, and something none of them knew how to jump on as it was happening – the YouTuber, Blogger hybrid, was born.

YouTube had been around for many years before this, but it was only in about 2009 when girls from all over the world started showing their ever-growing audiences what they had purchased – and the haul video as we know it, was born.

This was such a new way for consumers to see what clothes and makeup looked like on actual, real-life girls and not 6-foot tall, size 4, airbrushed-to-the-max supermodels. All of a sudden, the fashion and beauty industry had to take these new ‘influencers’ into account and try and get them on their side to promote their products.

At first, a lot of these new YouTubers were happy to accept clothes and makeup for free in exchange for an honest review on their channels, but as the industry got bigger and bigger, a lot of them realised that they could make a living by doing this full-time.

However, because of the uncertainty surrounding the blogging industry, a lot of brands didn’t see a future in this and continued to endorse their products with celebrities; but they soon realised that the average twenty-something is much more likely to buy a dress from a face they know and trust, who, at the end of the day, is a twenty-something themselves, telling them the honest ins and outs of a product.

Do you remember back in 2016, where Scott Disick pasted the instructions of what a brand wanted him to write into his Instagram caption? Or when Daley Blind broke the illusion that he actually liked and purchased his new Adidas shirt instead of being paid to advertise it? Brands are now just telling their endorsers what to write showing that the celebrity has no interest in the product whatsoever, as long as they are being paid to talk about it, which makes the blogging industry even more refreshing.

For the past few years since I have been a part of this industry myself (albeit, on a much smaller scale) I have noticed that Bloggers, YouTubers and Instagrammers all have so much more sway on what the 14-30 year-old market is buying because they are people just like you and me.

With the introduction of Instagram stories and the ability to add in links to the products you are wearing (the ‘swipe up’ links that you can only do if your following is more than 10,000) as well as YouTubers linking every product they are talking about in their videos in the description box, it is becoming even more accessible for us to purchase these items in a quick and timely manner – because as a generation, all we ever talk about is our lack of time – so anything that is made quick and easy for us, we love.

To me, celebrity endorsements have been dying out for years, as the evolution of consumer’s buying habits continues to change. We are no longer drawn to Pantene because Ellie Goulding has nice hair; we no longer want to buy L’Oreal because Penelope Cruz looks flawless, and we longer want to shop at Iceland because Kerry Katona told us how cheap it was – that one was a long-shot anyway.

As consumers, we are more likely now to make our own decisions, instead of being swayed by a face we know. We’re not stupid: We know the amount of choice there is out there, so we want to make an informed judgment instead of jumping on the bandwagon.

The honesty and relatability of the everyday girl talking about Topshop Joni jeans, the latest Naked palette and which foundation is the best for night’s out if much more appealing than air-brushed celebrities on our TV screens who have probably never picked up the product in their life.

Maybe I’m wrong; maybe one-day celebrity endorsements will make a comeback: But in my eyes, the new generation of influencers are becoming the celebrities that we recognise and trust, and it’s only a matter of time before we see social media taking over another part of the world.

xx

It’s the start of September (already!!) which is one of my favourite months of the year and it means that autumn is just around the corner but also time for my next wishlist.

I really enjoyed writing the last one, and you guys seemed to enjoy reading it so I’m going to try and keep this up as a regular feature.

The great thing about September is that it seems to be slightly warmer than August, but not as cold as you would think here in the UK, which makes for some gorgeous autumnal days and it’s a great time in my eyes on the run up to the end of the year.

I’ve got some exciting things planned for September, including the wedding of one of my best friends, which I can’t wait for and a little trip away at the end of the month.

1. Update My Wardrobe

Autumn to me means chunky knits, jeans and big scarves, but also a time to invest in some key pieces for the upcoming season. I love getting wrapped up (I think it comes from absolute hatred of being cold) and going on long walks, or snuggling up in a beer garden, and I can’t wait to see some of the collections the shops bring out!

2. Bake More

With our charity bake sale at work meaning that I baked the world’s amount of cookies, I remembered how much I enjoyed baking, plus having the bake off start again gave me a whole new lease of life in the kitchen. This month I definitely want to start to bake more and develop my skills in that area, and maybe finally open one of the many cookbooks I own.




3. Research Italy

At the end of the month, Hannah and I will be taking a little trip over to Italy. We’re starting off in Rome and making our way up to Florence and then Pisa. Although we’re only there for a short amount of time, I want to make sure we both see the sites we want to and expose ourselves to as much Italian culture as possible. If anyone has any recommendations or blogs, please send them my way!

4. Go On A Long Walk

Because August was such a busy month for me, I felt as though we didn’t have enough time to get outside and go for a walk in the countryside. We’re lucky where we live that we’re only about a 20 minute drive from some beautiful parts of the country, and this month I would love to go and explore a bit more.




5. Catch Up With My Family

Although I saw a lot of my Dad’s side of the family in August, its been a while since I saw the other half of them, and I think this month we will all put in the effort to have a bit of a reunion.



6. Try A New Cuisine

Although Jordan and I went to Belgium back in March, we didn’t have much traditional food (except a lot of chocolate and beer). I’ve been invited to try out a restaurant called Cafe Bock in Manchester, which I’m really excited about, and if we get the chance, I’d love to try another cuisine which I never have before. The meal we’re trying out is the roast dinner, which is basically a fondue style that you dip in gravy, which sounds pretty amazing to me.

7. Celebrate Birthdays

This month I’ve got one of my closest friend’s 30th birthday, and a lot more others to celebrate too. I love celebrating people’s birthdays with them, and I’m going to make it my mission to make sure they have the best day possible.

8. Support The Northern Blog Awards

Although I won’t be able to make it to the Northern Blog Awards as I’m at my friend’s wedding, I can’t wait to join in the hype on social media and hear all about what people are wearing. I know my friends over at We Blog MCR have done a fantastic job of putting the award show together, and I’m already excited to see the photos from the night.

9. Attend The Blogger’s Blog Awards

On the topic of blog awards, myself and Jacinta will be heading over to Leeds at the end of the month to celebrate the Blogger’s Blog Awards with some of my favourite girls, hosted by Hayley. I couldn’t make it last year so I’m incredibly excited to be able to go this time round, and finally put some faces to names.

10. Enjoy My Friend’s Wedding

A bit of an obvious one, but one I thought I would mention nonetheless. This is my 3rd and final wedding of the year, and I’m sure it’s going to be such a fun day. I’ve known Siobhan and Nick since the first days of their relationship and have seen it blossomed over the years, and I can’t wait to see her walk down the aisle.



11. Celebrate The Departure Of My Best Friend

At the end of the month, my best friend is having a leaving do because she off travelling in October. Although it will be such a sad occasion, I really want her to have a great night with her friends and family and a really good send off – and I’m going to try really really hard not to cry!



12. Explore Leeds

I’ve got two trips to Leeds planned this month, which I’m really looking forward to because it’s a place that I’ve heard so many good things about. I know a lot of people who I’m friends with in the blogging world are from Leeds, so if any of you lovely ladies are reading this, please send me some recommendations.

And there you have it, my September wishlist. I hope you enjoyed reading it.

xx

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So it’s the start of August, and I’m just wondering if anyone can tell me what they did with July?

Anyway, back to today’s post…

I’d been thinking for a few weeks about doing a post at the start of every month with things that I’ve had my eye on for a while or things I’ve been loving, and although I love watching and reading ‘favourites’ posts, I don’t think they’re for me.

I’ve done a few wish lists here and there over the years including beauty, fashion and homeware, so I thought I would do something a bit different: Instead of bombarding you with links and photos about things I’m lusting after, I’ve decided to do a list of things that I hope will happen and some mini goals I would like to achieve throughout August.

Although I’m never one who works to targets in my personal life, I think having some direction of where I want to be at the start of September will help me grow as an individual and help this blog develop.

1. Try a new restaurant in Manchester – would you have guessed that the first thing on the list would be about food? Probably! Every time I go into Manchester now, I feel as though there is always somewhere new to try, and I’m going to make it my mission this month to go somewhere I have never been before.

2. Find a dress for my friend’s wedding – I have two weddings coming up in the next couple of months (my cousin, and a close friend) and I have been looking for a dress for a while but have yet to find out I like. I’m on a mission to find one that isn’t overly pricey and one I’ll get a lot of wear out of.

3. Work with a new brand – I’ve read a couple of posts recently about bloggers going to brands directly in order to collaborate with them, and it really resonated with me. I’ve been lucky to have had the chance to work with some great brands this year, but I definitely think it’s about time to bite the bullet and made the first move.

4. Start a recipes series – if you know me, you’ll know that I’m actually not a huge fan of cooking. Since buying our own house, one of the things I wanted to do was make more recipes to share on my blog, but I’ve yet to get round to it. This month seems like a good a time as any to start!

5. Finish a book – at the start of the year, I was doing really well with reading every night before I went to sleep, but with moving house, starting a new job, and trying to blog more, I’ve felt as though I don’t have the time to do so. This month I’m going to actively make sure I have some down time before I sleep, and hopefully finish a new book.

6. Book a trip – I love discovering new places, whether it’s a trip I’ve been dreaming of for years, a city break in the UK, or just a different part of my hometown and this month I want to book something to look forward to in the months leading up to Christmas.

7. Make plans with friends – quite a cliche one, but recently I’ve made so many good memories with my closest friends, and I really want it to continue.

8. Upload my billions of photos – this may seem like a silly one really, but I’ve still got over 500 photos that need editing and uploading to Facebook and my blog that are clogging up my phone (and have meant that I’ve had to upgrade to a different iCloud plan…) this month I’m definitely going to have a clear out – watch this space!

9. Insta stories – one of my goals for the year was to start vlogging properly; well, it’s August, and I still haven’t. When Hannah and I went to Paris back in June, I vlogged the whole trip, but I wasn’t happy with the end result (I may still upload it in the future, I haven’t decided). I’m going to take that as a test run and hopefully make a few by the time the year is up. To gain some confidence in this area though, I thought the best place to start was with Instagram stories.

10. Continue to enjoy work – I’ve mentioned to a fair few people how much I am enjoying work at the moment, and I really want it to continue for the foreseeable future. Not only is the job very suited to my skillset, the people I am working with have made me feel so welcome, and I haven’t felt this content in a long time.

11. Up my fitness routine – let’s just take a moment to appreciate the fact that I’m actually talking about fitness… but in reality, having a best friend who is a fitness blogger was always going to take its toll (I kid) but she has inspired me to actually mix up my routine in the gym. Back at the start of the year, I incorporated more weights into my routine, and I loved the feeling of getting stronger. Six months later, and I have completely lost that strength. If I’m being honest, I’m finding it harder to fit in the gym with my longer hours and commute, but it is definitely something I hope to get back on track this month.

12. Enjoy every day – I talk a lot on this blog about not sweating the small stuff, being positive and that life is what you make it, and this month I am actually going to take my own advice and listen to my body and mind. My anxiety has been all over the place this year as I’ve been through some pretty big life events, but now I finally feel as though I am on the right track, and I really want that to stay.

And that marks the end of my August wish list. Make sure you visit back in September to see how many of the things I actually managed to achieve.

xx

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I’ve decided to start doing a monthly wishlist at the start of every month including beauty bits, fashion, lifestyle, homeware, travel, and food. I’ve done a few separate wishlists here and there over the years, but I thought it would be a good chance to round everything up at the start of the month.

Because these will fall just after payday, I’m hoping that you’ll find a few bits in there that you’ll want, and if there’s anything you think I will like, please let me know.

Wishlist posts are some of my favourites to read, so I hope you enjoy reading this one!

1. Stila Liquid Eye Shadow £23

2. Topshop Floral Dress – £42

3. The Happiness Planner – £40

4. Maybelline Concealer – £8

5. Origins Peel Off Mask – £21.60

6. Topshop Jamie Jeans – £42

7. Zara Floral Dress – £60

8. Oliver Bonas Picture – £60

9. Too Faced Eye Shadow Palette – £39

10. Asos Embroidered Bag – £38

11. Topshop Oversized Jacket – £65

12. CrazyPedro’s Pizza Parlour, Manchester

xx

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Killing it is an expression right? Am I cool if I use it?

I’ll carry on…

London fashion week is upon us, colour is actually making a comeback, and it feels as though the fashion bloggersphere is really upping its content in terms of the photography we’re seeing all over the place. I for one absolutely love following fashion accounts and I think it’s refreshing seeing real girls modelling clothes rather than size 6 stick insects with bony backs.

For me, I want to know that the clothes I fancy buying look good on curves and girls with bigger legs, real figures etc. I think that’s one of the reasons the blogging world has become so big in recent years and celebrity endorsements are slowly dying out.

And on that note, these girls are ultimate goals right now (I’ll stop with the 14-year-old lingo I promise…)

1. Samantha Maria

You wouldn’t know that this mega-babe had a baby in December (who btw is one of the cutest babies I have ever seen) because she is back up and running in the world of fashion. She is a beautiful girl inside and out with a fashion sense that is muted, yet adds a dash of colour here and there. One of her new year’s resolutions was to be more adventurous with her style, and I for one can’t wait to see what she wears next.

2. Hello October

Suzie is the queen of skinny jeans and oversized shirts and is a petite princess. Her style is effortlessly cool and she looks amazing in everything she wears. She did a really interesting post called ‘saying hello to 2017’ where she used previously taken photos of her in a bikini on a beach in Costa Rica (I know… how the other half live…) and looks incredible. It’s refreshing seeing real curves on the internet!

3. In The Frow

I couldn’t not mention Victoria as she’s a fellow Northerner and even went to my uni! Victoria works with some amazing high-end and high-street brands and makes all her clothes look especially cool. It may help that her boyfriend is a photographer and can make her look great in everything, but it’s definitely her innate style that shines through in his photography.

4. Shot From The Street

I’ve followed Lizzie’s blog for about a year now when I discovered she was a fellow Manchester blogger. She brings a new meaning to the word ‘grunge’ in 2k17; think darker photography, lots of earthy tones and bucket loads of attitude and you’ve got Lizzie posing on the streets of Manchester, putting us Northern girls on the map. Her personal style shows off that she is not afraid to mismatch prints, wear fur and trainers yet still rock the ‘cat mother’ poses.

5. Frock Me I’m Famous

Hayley is the epitome of girly fashion, and it’s fair to say her embroidered jackets, polka dot dresses and adorable floral prints are becoming her statement look. She is someone who isn’t afraid to wear colour or experiment with her style and her wardrobe is second to none. I love the fact that she mixes up prints in a world full of monochrome.

6. The Elle Next Door

Maybe I like Ellie’s blog because she has the same name as me… maybe it didn’t cross my mind… who knows? Think a lot of pastel tones yet bright, bold photos to match, and you’ve got Ellie’s blog down to a tee. Another great mix of high-end and cheaper pieces – a bit of something for everyone.

7. I Covet Thee

I only discovered Alix’s blog just before Christmas, but I’m already in love. Her photography style is what every blogger dreams of, and she has a style that I love – it’s very wearable, understated, yet stylish and she makes even just a striped Breton t-shirt look amazing. Alix is also a mega-babe for not shying away from her gorgeous curvy figure, flaunting it in high waisted jeans and bardot tops. Also, is it just me, or does she have a look of Drew Barrymore?

Which fashion accounts are you loving at the moment?

xx

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