When I started this series, I really wanted to feature some of my real-life friends who I have either met through blogging, or have a blog outside of our friendship, and today I’m doing just that.
I first met Erin at a travel event with Jet2 just over 2 years ago, and since then our friendship has blossomed and we’ve even been on holiday together (with our third musketeer, Lily, as well).
Erin now lives in London (she’s a northern girl at heart) after studying a Zoology degree and a masters in sustainability and consultancy at Leeds University whilst blogging on the side – is there anything this girl can’t do?
Get ready to be inspired by – Erin Williams
1. Hi Erin, thanks for joining us today on the Be Inspired By series – can you tell us a bit about your blog and why you started it?
Hi Ellie, thanks for having me.
I started blogging 4/5 years ago now whilst at university. My first blog ‘erinthemadcatter’ was all about conservation and the stuff a zoologist gets up to. During my placement year though I wanted to talk about more than just wildlife and so E.K.W. was born.
Today my blog is filled with sustainability content but that relates to everything from hotels and restaurants to fashion and beauty: It’s a place I hope inspires people to try new things, find new brands and gain a little inspiration.
2. You’ve become much more focused on sustainability on your blog recently – what spurred you on to talk about this on your blog?
It’s safe to say doing a masters in sustainability was definitely the main driver. I became really aware of the cost that, particularly fashion, has on the world and it spurred me on to try and find brands that are doing more and places that are trying to be incredible yet not destructive.
With sustainability becoming such a buzzword I think it’s something we are all going to see much more of.
3. You’ve been blogging now for almost 5 years. How have you seen the industry change during this time?
The industry continues to amaze me. The focus to produce incredible photos and have blogs solely on Instagram has been crazy. With so many people now calling themselves a blogger, finding a niche is certainly a little harder than it was.
For me, it’s the amount of ‘stuff’ large bloggers now buy, show, wear once, and then bag up for a charity shop that has been the biggest change. Hauls used to be a once a month not once a week kind of thing!
4. Since being based in London, how do you feel about the blogging scene down south? Does it rival the north or is it too disparate?
Of course not but that may be my fault.
Three months into my London living and I still haven’t attended a meetup. Sadly moving and work are majorly dampening my blogging ability. Come September though, I’m determined to dive in and give the London blogging scene some serious time!
5. Who are your blogging inspirations and why?
Me oh my, where to begin?
First would be Recess City – their photos are incredible and currently living a life that I can only dream of!
Then for really polished and calming content, it would have to be The Good Trade. Now it’s grown from one person and the platform is so different than most and their daily newsletter is fabulous.
6. Travel is a really important part of your blog – hard question, but where is the best place you have visited and why?
This is such a hard question!
I would say Namibia and South Africa are my top destinations and would recommend them to anyone who likes being in the wilderness. As a nature lover, the opportunity to be immersed in beauty at every turn is something magical.
7. How do you manage to have a blog and post, whilst having a full-time job?
Im not going to lie, it’s been hard.
Taking time one evening a week to research and write is something I’m vowing to do and batch editing photos has been a lifesaver! I currently have a list of nearly 40 posts I want to write but I’m determined not to turn my blog into a chore and so only writing when I’m actually inspired.
8. And finally, what words of advice would you give to someone who wanted to start their own sustainability blog?
Be passionate and do loads of reading first – so much of sustainability is education. The facts will blow your mind whether that’s related to ethical beauty, sustainable travel, or just how to live a more eco-friendly life. We all have the power to make a change and that’s why the area is so accessible to all.