The Truth About Blogging Awards

July 13, 2017

Blogging awards aren’t around to make us feel in competition with each other, or to stroke the ego of some particularly ‘big’ names, but to give recognition to those who are so passionate about what they do and appreciation of how much effort that goes into running a blog.

The great thing about blogging is that it wasn’t even taken seriously a few years ago. People thought we were all just winging it with our writing, and maybe there is some truth in that – but blogging has taught the world that the every-day girl would rather read the review of someone similar to her, rather than listen to a celebrity bang on on social media about a product they clearly have never used in their life.

The difference between a blogger endorsement and a celebrity endorsement, in my eyes, is that 9 times out of 10, the blogger has gone out and purchased the product themselves in order to test it for their audience.

Yes, some bloggers are lucky enough to be gifted products – but those relationships are usually formed after an initial trial period, or until the brand catches wind (whether that be through social media, a YouTube video or coming across one of their blog posts) of what the individual is doing, and in turn wants to use the voice of that particular ‘influencer’ to spread the news of what they are selling to an audience.

The brand is then putting themselves in the public eye – which can be quite dangerous if that particular influencer doesn’t like the product – because they have no say in what they can produce on your¬†blog.

My point is, there is a lot of authenticity in what a blogger says and this should be recognised in the industries we work within: that’s why it is so positive that blogging awards have come about because of the boom in the voice of the ‘normal’ girl.

I’ll be the first to admit that blogging isn’t easy. Yes there are some posts that come naturally and you can write them within a couple of hours; but for others… days, weeks and sometimes even months goes into creating content, taking photography, writing, proofing, editing, scheduling, tweeting, Facebooking, instagramming¬†– it’s no walk in the park.

Blogging awards are becoming bigger and bigger every year, and not only do they celebrate the full-time bloggers out there but also the smaller influencers who are just as passionate about their corner of the internet. I’ve followed some of the largest names in the blogging world and seen them win incredible awards, but even some of the lesser known bloggers that I follow have had the recognition they deserve.

Everyone knows how much I love writing – I talk about it enough – but honestly, this blog has given me so many opportunities and introduced me to some of my closest friends and inspirational people and I am beyond thankful for every unbelievable moment that I have had, and the continued support I get from my readers.

I would love to be able to write on this blog every single day; to share content that I think is relatable to my audience, posts that I have put so much time and effort into creating and ones that I will look back on and be proud – but at the moment, life is so completely crazy that I haven’t found the time to do so yet – but it will always be my goal.

My blog is so important to me. It’s a place I can share my thoughts; a place I can use to get my head straight, and a place I know holds such great prospects for me.

And this is why I feel like it is such a big honour to be nominated for Best Lifestyle Blogger in the Northern Blog Awards. It would mean so much for me to win it, but to even be nominated is such an achievement and I am so thankful: I am up against some great bloggers, personal friends and ones I have admired for years.

Whatever the outcome on the 16th September, I will always love coming back here week after week and I hope you do too.

You can vote for my blog here xx

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